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How to Defeat AI Generated Content with Your SEO Organic Marketing Plans

ChatGPT and other content generators are taking over SEO organic marketing, but they shouldn’t have that power. Although several detectors create business for themselves by helping people detect this material, it is still imperfect technology. You don’t know 100% for sure if someone is using these platforms.


What makes this issue even more complex is the fact that grammar-checking programs can adjust specific sentences that might trigger AI detection tools to show positive results.


Google and other search engines have repeatedly reiterated that value is their primary focus. They want to provide users with an immediate answer or the best result to each query. If content generation efforts offer that result, then that information becomes easier to find.


That means your goal should be to provide better information than what a content generator offers. When you can do that consistently, you’ll defeat ChatGPT.


How Do I Provide Relevant Content for SEO Organic Marketing?

It is essential to focus on engaging material with authentic first-hand experience whenever possible when investing in organic marketing. The information should align with the needs and interests of your targeted audience.


How do you accomplish that outcome without a content generator? You’ll need to get back to basics by taking the following steps.


Steps Your Business Can Take to Deliver Relevant Content

  1. Conduct the necessary research to understand your audience, what they care about, and what issues they’re trying to solve. You can tap into data from social media analytics, feedback forms, and surveys.
  2. Select relevant topics that matter to your audience. You can include how-to guides, personal stories, case studies, or industry news.
  3. Focus on producing high-quality original content. Try to use a variety of mediums, including blog posts, podcasts, infographics, videos, and social media. Each effort should add value to your search engine optimisation efforts.
  4. Write in a conversational tone to make your content more relatable and engaging. Authenticity helps in building trust with your audience!
  5. Incorporate the latest SEO best practices to improve your visibility to the average person. That still includes using relevant keywords, having optimal meta descriptions, intriguing titles, and quality backlinks.
  6. Share your content on social media platforms where your audience is most active. Don’t forget to engage with your audience by responding to comments and messages.
  7. Take some time to update or repurpose your older content. There’s no need to reinvent the wheel, but you will benefit from an updated approach when SEO evolves or your mission and vision shift.
  8. Review the analytics your profiles, blogs, and websites receive. Look for insights to see what your readers love or hate. By seeing what performs the best, you’ll have more opportunities to duplicate those efforts.
  9. Invite your audience to contribute content, such as reviews, testimonials, or guest blog posts. It’ll reduce the content creation load on your team!


Organic SEO marketing works on building relationships with each person that encounters your brand and message. As this connection grows, so will the trust in your brand. You’re doing more than selling a product or service with this investment in yourself.


You’re establishing your brand as a credible source of information. Your expertise makes that happen, which is something that ChatGPT cannot replicate.


How AI Can Help You Develop Your SEO Organic Marketing

Content generators have flooded the literary marketplace with everything from formulaic children’s books to repetitive sales pitches. It gets to the point where you can pick out the different phrases that repeat themselves when you’ve seen enough AI writing.


The error that people make with ChatGPT and similar resources is that they want the technology to take over all the work. It seems like a shortcut, but in the long run, the material hurts your marketing efforts because it excludes your unique brand identity.


How can you market your business when you aren’t part of the content that people see?


Use Your SEO Resources in Moderation!

That doesn’t mean AI should be ignored. ChatGPT can be a fantastic resource in the background for your SEO organic marketing efforts. Here are some examples.


  • While a content generator itself may not directly help in audience research, it can assist in creating surveys or questionnaires to gather audience insights.
  • You can use ChatGPT to suggest trending topics or generate writing prompts related to your industry to come up with something new and interesting. Ask for options about how to incorporate difficult keywords into your content so that the material flows more naturally.
  • Find your writer’s voice. A content generator can produce material in different tones, but people want to get to know you. They can’t do that when they’re reading something created from a prompt.
  • You can use some tools to generate unique AI pictures to supplement the content you create. Don’t forget to update the meta descriptions if you go this route.


In other words, ChatGPT should be a supplement to your SEO efforts instead of being treated as a direct replacement. This approach should be how you use grammar checkers and other automated tools.


The human touch, especially in understanding your audience or maintaining a consistent brand voice, remains irreplaceable.


How to Structure Your SEO Organic Marketing to Be Readable in 2024

Creating relevancy is the first step in your SEO efforts. What you post online doesn’t matter if the people reading the material do not understand it.


It’s essential to focus on creating content that engages and informs while aligning with the needs of each demographic. You want to keep the conversation as personal as possible while describing your value proposition in clear, unquestionable terms.


Without readability, you only have searchability. SEO organic marketing is successful when you have both!


Here are some ideas to help make your content more reader-friendly without letting ChatGPT and other content generators create everything for you.


Offer a Catchy Headline

Your headline is the first thing readers see. Make it engaging, informative, and reflective of the content, using action words as you address the reader directly to grab their attention.


Use Your SEO Subheadings Effectively

Make a conscious effort to break up your content into smaller sections with descriptive subheadings. This structure makes the material easier to skim while helping each reader quickly find the information that they came to you to get.


Implement a Short Paragraph Rule

Long text blocks belong in middle school composition classes, not your content. Even when creating long-form posts, your paragraphs should be kept to two or three sentences whenever possible. Vary your structures as well so that you don’t look repetitive.


Use Bulleted Lists in SEO Organic Marketing

When you need to present multiple points or steps, use a numbered or bulleted list. The goal here is to improve the readability of your content. Shorter data points make your content more digestible, which adds to the value that search engines see when you publish.


Incorporate Meaningful Images

Use photographs, infographics, charts, videos, screenshots, and other graphics to add visual interest to your content. These items expand your search engine findability while creating interactive moments for the material. Your efforts in this area help to explain complex information or complicated issues, which naturally increases engagement.


Highlight Key Points (Within Reason)
Use bold or italics to show important points or keywords. This style difference can guide readers to the most critical parts of your content, but it needs to be an occasional design element. If you have bold text in every sentence, this technique loses its impact.


Finally, it helps to proofread and edit your content. What sounds great while composing your posts or articles might sound confusing on a second review. The best way to check your content is to read it aloud. By reading and hearing the material, it is easier to catch flow errors and typos.


When Should I Post Content for SEO Organic Marketing?

Your content timing is more important in 2024 than ever before. With so much information available to the average person, you need to try to find a window where your potential customer is interested in what you offer at a time that works best for them.


SEO marketing is a long-term effort. It can take at least six months for people to start taking notice of your efforts. Your brand might experience minimal growth for 12-36 months before the organic benefits of your expertise start delivering dividends.


That means the best thing you can do is to establish a consistent posting rhythm. Use content calendars to schedule your times so that your communication is predictable for your readership.


Don’t forget that Google sets a priority for fresh content and new expertise it doesn’t already know. It can be beneficial to time some posts around trending topics or current events in your industry.


If things don’t seem to be working, your timing could be the issue. Try experimenting with different posting schedules to see what works best for your audience. Brands that see lower success levels are typically those that are unwilling to adapt their strategies based on the analytics they receive.


Even as content generators like ChatGPT evolve into better tools, there is no replacement for your experience. You matter to your business, brand, and audience! If you put your perspectives into your content and show how your expertise is valuable, your efforts will eventually be the winner.

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